SouthwestSolar.biz

Because customer retention is an area of concern for anyone in sales (and particularly for Ecopreneurs who are taking reservations months and months prior to the actual sale) I’ve begun to think about ways we can keep our hard-won customers engaged in the solution, so to speak. Initiating contact with customers who haven’t heard from us in months is an obvious first step.

Below is a link to an article Patrick Snider (AZ) and I worked up. It accomplishes several things: relays our new timetable and progress, addresses lost/missing FRAs, invites referrals, and reminds customers to check in with our websites and their accounts.

Rob approved this letter on the condition that everyone be sure to list themselves as “Independent Ecopreneurs.” Please be sure to insert your own information and save a copy to include in emails or other correspondence.

http://docs.google.com/Doc?id=dq2vt7d_6cshbbv

I am working on more tools and hope to have them available to you soon!

Spring

Dear Citizenre Customer,

I am writing to inform you that due to significant and positive developments taking place behind the scenes at Citizenrē, our first site visits and installations have been pushed back just a bit. The manufacturing plant is scheduled to come online toward the middle of 2008, and site visits and installs will take place shortly thereafter.  

Along with more than 20,000 other customers who have reserved their solar systems, I’d like to commend you for your support of Citizenrē’s unique and unprecedented approach to solar power. With this number of reservations, we are close to surpassing the total number of grid-connected solar arrays ever installed in this country—a significant milestone and obvious indicator of widespread support for solar energy. Your role in this program has been crucial, and I thank you for your patience and enduring support.

You took the first important step in joining Citizenrē’s unique solar solution when you signed the Forward Rental Agreement (FRA). If for any reason you have not returned your FRA, misplaced it, or never received a copy by mail, please call me at 210-289-7715. The sooner it is received in our corporate office, the closer you are to realizing the potential of solar on your home. Without it, your reservation cannot be completed.

As a reminder, after our engineers have conducted a site survey of your home (to determine what is possible for your home’s solar energy production), your approval of the system design is required before proceeding to the installation phase. 

And don’t forget about Citizenrē’s referral program! For every customer you bring to Citizenrē who completes an installation, Citizenrē will deduct 5% of their monthly electricity bill from yours. With enough referrals, you could “zero-out” your Citizenrē bill entirely. Imagine—free electricity! 

I will continue to forward updates as the plant production moves along. If you have any questions, please call or email me. You can also stay informed of other recent developments, press releases, and solar industry news on our website www.citizenre.com in addition to your account on www.JoinTheSolution.com/ThinkSun.

Sincerely,

Spring Hericks

Independent Ecopreneur

210-289-7715

SouthwestSolar@gmail.com 
www.JoinTheSolution.com/ThinkSun